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Writing documents for the press
All documents for the attention of the press are drafted by journalists for journalists. Our in-house team includes a journalist with more than 10 years' experience as an editor and reporter. We also work together with numerous freelance journalists and copywriters specialising in a variety of fields.
Including photos in the press folder
Photos may be provided by the client himself or we can suggest working with one of our own photographers, who are experienced in a range of fields, including portraiture, interiors and landscapes. The photographer can also be a member of the team reporting on a particular event.
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Mailings to the press
Press folders are sent in a targeted and personalised manner.
Drawing up a targeted and regularly updated press listing
Thanks to our broad client base and to many years of experience in the Public Relations sector, we regularly co-operate with journalists working for both specialised and non-specialised publications, including magazines, daily newspapers, business publications and/or publications catering for specific vertical markets.
For each press release, we draw up a new mailing-list depending on the subject of the communication. The latter is directed to a well-targeted group of specialists and interested people. In this way, journalists are kept informed without being swamped by a great deal of irrelevant information which they often do not bother to read.
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Follow-up over the telephone
(Depending on the sector and developments on the ground)
For each folder sent, we personally contact the relevant journalists and assist them in writing their articles so as to optimise the impact of the information that concerns you.
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Monitoring the press
In order to monitor the articles that are published, we work together with a specialised external agency. The latter reviews all publications and, on the basis of a number of key search words, selects those which are most likely to concern you. We then examine these press cuttings and forward them to you on a regular basis (as frequently as requested).
Delivery of press reviews
A press review provides a quick and convenient method of finding out what is being published. Of course such a collection of press cuttings is not the sole result of our work. The fact that your company is known to a growing number of people is also a major result, albeit not an easily quantifiable one.
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